• Pinterest’s first “Parenting Trend Report” shows parents are focusing on screen-free, hands-on activities to create meaningful experiences for their kids.
• Nostalgia is trending, with parents embracing ’90s-inspired styles and activities to blend their own childhood memories into their kids’ lives.
• Peloton’s Ally Love partnered with Pinterest and says she uses the platform to get creative in parenting.
Ally Love, Peloton VP and instructor, as well as Today Show on-air contributor, had a problem.
Her baby boy’s due date was approaching and she still didn’t have a nursery. And in fact, she didn’t want a dedicated “nursery” room. She points out that she and her husband wanted the baby’s crib to be in their room, so creating a nursery seemed, maybe, too formal. Too tucked away.
She went on Pinterest to see what other parents were doing. She got inspiration for aesthetically pleasing, baby-dedicated spaces all over the house. With toys and baby gear in almost every room, her son could be everywhere she and her husband were: learning and growing in a way that felt more natural to Love.
“He has a corner of the living room. He has a corner of the guest bedroom. He has his bassinet in our bedroom,” Love says. “And I got a lot of inspiration from Pinterest about different ways a nursery can exist in a home that’s not just its own space.”
Love certainly isn’t alone in looking, and finding, ideas on Pinterest. Sydney Stanback, global trends and insights lead at Pinterest, says that, each month, 600 million people turn to the site to search, plan, and shop. She says users’ searches give the team an early view into the next big trends.
“Because Pinterest is a visual platform, we go beyond tracking keyword spikes by analyzing colors, aesthetics, and styles to understand how tastes are shifting,” she says. “We then layer in expert curation and real-world cultural context, which helps us differentiate passing moments from meaningful patterns.”
What a New Pinterest Report Reveals About Parents in 2026
With the latest data, Pinterest released its first-ever “Parenting Trend Report” in February 2026, which highlights what parents are interested in, and how they’re trying to enrich their kids’ lives.
Stanback says her team found some interesting trends. “Parents want to slow things down and be more intentional,” Stanback explains. “Searches for ‘screen free activities’ are up 200% year over year, and ‘no phone summer’ is up 340%.”
She adds that this first “Parenting Trend Report” shows a move toward “experience-rich childhoods” as parents aim to reduce digital noise and create meaningful, hands-on moments with their kids.
“We’re seeing strong growth in things like ‘educational activities for kids’ (+280%), ‘outdoor learning’ (+65%), and ‘movement activities for toddlers’ (+145%),” Stanback explains. “Parents are blending learning, play, and life skills into their daily routines in ways that feel interactive and even eco-friendly.”
When it comes to shopping, the report cites that “64% of parents who use Pinterest monthly say that they research a product online before buying it.” It shows that people are especially on the lookout for flying toys (+735%), as well as kids’ swimsuits (+530%).
The report also shows people have been using Pinterest to get inspiration for trips, with searches for “traveler’s journal” up 1280% and “road trip car set up” up 530%. Similarly, “family trip vision board” was up 545%.
Nineties kids will be especially interested to find their childhood is officially “in.” Pinterest says vintage looks are on the rise, with people looking up ‘90s baby clothes (+660%), as well as ’90s kids’ toys (+80%). Parents has also been on top of this trend as ’90s kid summer was trending in 2025.
“Families are using Pinterest to plan routines, road trips, parties, crafts, and everyday moments that keep kids engaged beyond screens,” says Stanback. “Whether that’s hosting a backyard movie night, building a DIY playground, or designing a nostalgic ’90s-inspired nursery, parents are slowing down and reverting back to the ways of their parents and even potentially the parents before them.”
She says the report “highlights how parents are thoughtfully designing the kind of childhood they want their kids to remember.”
Why Digital Inspiration Helps
Love, who teamed up with Pinterest for the report’s release, says these experience-focused findings make sense for parents today, who want to slow down and enjoy parenthood. She usually thinks of herself as a type “A” personality, but being a mom has made her appreciate parts of life that are slower, cozier. Her own Pinterest is full of images of “soft mothering,” outdoor activities, and comfortable clothes.
This parenting report, and Pinterest in general, is important because it provides information and support for parents, says Love. It’s a place parents can go to get inspiration and guidance—from other parents who have experience.
She recalls how her best friends, who became moms before her, showed up for her when she was pregnant and recovering from childbirth. They helped her with her baby shower, telling her what she did or didn’t need, and even brought her food. They knew what she was going through and knew how to help. Love says their kindness and knowledge really set the standard for her goals when it comes to paying it forward for other parents.
“I have had support from my best friends, which has been remarkable,” she says. “And now, I know what to do. I know how to show up for a mom. I’m like, ‘Let me know and I will be there!’”
And maybe Pinterest is one small way of helping other parents, whether they have tiny babies or teens. It’s a way of adding to their community and providing answers, and inspiration, for anyone who needs it.
Just the way Love was able to figure out how to organize her home and set up baby stuff, she hopes other moms can go onto her Pinterest page to find something they need.
Stanback shares the sentiment, stating, “I imagine this report being used as both a source of reassurance and a source of inspiration for parents at every stage in their journey.”
